Microsoft Advertising

As the online advertising landscape continues to evolve, Microsoft needed a redesign that could showcase its growing ecosystem of creative tools, resources, and ad products. We developed a flexible, scalable design system, simplifying the ad creation process while adapting seamlessly to future needs, formats, and placements.

As Design Director, I led the conceptual vision to position the product as a canvas for ad placement, building a clear product story from concept through execution. From developing key visuals, creating a full digital design system, to photography selection, we partnered closely with a focused team at Microsoft to bring it to life.

Teammates:

Greg Rattenborg - Group Creative Director, Lilly James - Copy Lead, Juan Diaz - Design, John Cho - Design, John Carlson - Strategy Lead