United States Army Brand Redesign
Project info
Role
ACD
Client
U.S. Army
Agency
Team DDB
As both audience expectations and the Army’s mission continue to evolve, we built a flexible, future-ready design system. One that adapts to change while delivering a complex, life-defining message with clarity and impact.
Extending beyond digital, the system unified brand expression across every touchpoint. From content production to traditional campaigns, we partnered closely with 4-Star generals to help redefine and modernize a 100 year-old brand.
Teammates:
Nigel Dennis - Creative Director, Courtney Schiffres - Copy Lead, Roman Ivashnev - Designer, Alex Rybarczyk - Designer, Jonathan Crawford - UX Lead, Stephanie Gough - UX, Dan Boland - Lead Developer, Cassie Mai - Producer, Paul Serilla - Strategy Lead, & Team DDB Agency Partners.
