Bank of America - Business Accounts

Small businesses represent one of the most critical segments in our portfolio, relying on dependable banking infrastructure and intuitive digital tools to operate effectively. Our objective was to introduce account offerings that spoke directly to the needs of these owners, elevating the benefits most relevant to specific industries, building trust, and driving enrollment.

In parallel, the Bank was undergoing a broader shift toward a more future-facing visual identity. As stewards of the digital ecosystem, we were responsible for expressing and evolving this new direction across touchpoints. This included redefining motion, color, and iconography to create a system that felt more vibrant while remaining restrained and purposeful.

The work culminated in a bespoke set of animated iconography, establishing a distinct visual language that signaled the next chapter of the brand and set the foundation for how it would scale across digital experiences.

Teammates:

Sean Santos - Group Creative Director, Caitlyn Heiser - Design, Brigid Griffin - Design, Alli Dai - Strategy Lead, Madeline Loshaw - Content Strategy Lead