Bank of America - Chicago Marathon

The Bank of America Chicago Marathon is a landmark event that pushes athletes to their limits while generating record-breaking support for charitable causes. Our role was to spotlight featured runners and create a platform for them to share their stories in a way that inspired meaningful donations.

We developed a multi-channel storytelling system spanning video, photography, social, and campaign graphics. Each element was designed to build a cohesive narrative around the individual runner, capturing not only their physical commitment but also the deeper motivations behind it.

The work focused on the human dimension of the marathon, highlighting the families, personal journeys, and causes that fueled each runner’s effort. By elevating these stories with clarity and emotional resonance, we created a unified campaign that drove engagement and amplified fundraising impact.

Teammates:

Sean Santos - Group Creative Director, Caitlyn Heiser - Design, Brigid Griffin - Design, Alli Dai - Strategy Lead, Madeline Loshaw - Content Strategy Lead