Army Career Match Tool

The U.S. Army is the only branch of the armed forces that allows individuals to self-select from more than 275 career paths, spanning roles from chefs and veterinarians to bomb technicians and therapists. Choosing a Military Occupational Specialty is one of the most consequential decisions in a soldier’s journey, so we set out to make that choice more accessible, intuitive, and informed.

We designed a guided digital experience centered on a three-question quiz that distilled users’ core interests and desired benefits. This input powered a personalized pathway, surfacing a tailored set of career options aligned to individual goals.

The experience combined morphing 3D renders with clear, relatable copy to create a sense of momentum and discovery. Each interaction was designed to simplify complexity while maintaining a high level of engagement.

Teammates:

Critial Mass - Nigel Dennis (CD), Lorem ipsum...