Client:
Hefty
Art Direction | Broadcast Production | Film Editing + Finishing
Hunky Hefty
Client:
Hefty
Role:
Sr. Art Director // Havas
Contributions:
Concept + Script Development, Concept testing + Animatics, Prop + Set Design, Broadcast Production, Film Editing + Finishing.
Overview:
We continued the long relationship between Hefty and Cena with a new series of broadcast and social assets..aka...Cena tests through the roof, so let’s sling some trash bags with the champ, again!
Teammates:
Karen Goodman - Creative Director, Jeff Polascheck - Copy, Emma Myers - Copy, & Abby Wiscomb - Copy.